Brand and Marketing ROI, Senior Director
Company: Kantar
Location: Marietta
Posted on: May 3, 2024
Job Description:
We go beyond the obvious, using intelligence, passion and
creativity to inspire new thinking and shape the world we live in.
To start a career that is out of the ordinary, please apply...Job
DetailsBrand & Marketing ROI, Senior DirectorUSA or CanadaWe are
not able to offer visa sponsorship or assist with relocation
support for this role. Please ensure you have the right to work in
the country where this role is located before applying.Why this job
is importantThis critical role will support the commercialization
and delivery of Brand and Marketing Return On Investment analytic
solutions, with a particular focus on LIFT ROI (Kantar's Marketing
Mix Modelling Solution). We require an analytical leader with
vision who ensures each solution presented to clients is aligned
with out global and NA Kantar Analytic strategies and development
plans and embraces the unique demands of the NA market, using the
vast resources we have across Kantar.What you'll be doingBusiness
Development
- Closely work with the Analytics Commercial Development Leads,
Client Management and Client Partners in support of lead
identification and opportunity development.
- Collaborate with the Account team leads to raise awareness and
understanding of our solutions internally and externally.
- Lead proposals and RFP responses and build content to drive
commercial success.Financial Management
- Deliver on the agreed annual revenue/profit targets.
- Look to ways of improving profitability through optimizing
project/solution efficiencies, resourcing decisions (including
outsourcing and team structure) as well pricing.Project Management
- Lead projects assigned to you from initial scope, analysis to
insight delivery, under the mentorship of the senior practice
lead.
- Collaborate with multi-disciplinary teams as needed (media
domain client service, operations, product development, on- and
off-shore data science teams) in order to deliver integrated and
actionable insights.
- Coordinate with analytics delivery resources in order to
improve operational efficiency and deliver greater profitability
levels.
- Ensure programs are delivered on time and against agreed
objectives/project scope.
- Handling and supplying insight during project meetings to
assess feasibility of project, assign allocated resource and review
task progress.Client/Collaborator Management
- Producing and sending regular collaborator updates, updating on
key landmarks achieved.
- Developing and maintaining strong working relationships with
key collaborators.
- Grow/Repeat Business with existing clients.Analytic Consulting
- Deliver outstanding insights to clients from analytics work
assigned to you.
- Drive clients to take action based off recommendations,
providing provable Return On Investment.
- Deliver thought leadership in the space of Marketing mix, media
guidance and optimization.Solution Champion
- Work with other essential team members to identify potential
new product development and identify existing solutions requiring
review/ improvement.
- To review and understand new and existing solutions and
collaborate on piloting new launches, improving solution delivery
and co-create marketing collateral and thought leadership
materials.The skills & experience needed
- Have a confident comprehension of our collective offer within
BMROI and the broader Kantar Analytics Practice, and an
understanding of the competitive context.
- Be commercially and client oriented, with ability to support
commercial and consulting teams, and work to support a focused and
cohesive strategy for growth. The strategy is intended to tie
together multiple considerations, including :1) Drive revenue
growth and profitability. 2) Establish Kantar Analytics as a leader
with vision. 3) Broaden and publicize Kantar offerings. 4) Identify
product development opportunities from client feedback. 5) Develop
implementation program for innovation.
- Be comfortable working with teammates across the portfolio,
using collaboration skills
- Comprehend the selling points and appropriate applications of
analytic solutions, both custom and standardized
- Bachelor's degree or equivalent experience in Statistics,
Econometrics, Business Administration, Mathematics, Computer
Science, or another quantitative field, or higher with 8+ years of
integrated analytic experience within marketing effectiveness
measurement services
- Business savvy and commercial competence: shown ability to
handle large financial responsibility, with a driven mentality to
grow revenue.
- Expertise in Marketing Mix Modelling and Consulting
- Proficiency in Return On Investment frameworks and
measurement
- Efficiently run large marketing measurement programs.
- Consult with a variety of clients across industries and improve
business results with data-based insights.
- People management experience
- Have a challenger and entrepenurial mentality.
- Be comfortable with new methodologies and drive significant
integration of analytics.
- Strong problem-solving skills & have a passion for discovering
patterns hidden in large data sets.What's in it for youWe provide a
comprehensive, highly competitive benefits package.
- Medical plans with comprehensive, affordable coverage for a
range of health services
- Health Savings Account/FSA
- Dental, Vision and benefits to cover unique healthcare
needs
- Wellness Program
- 401k with matching
- Tuition Reimbursement, Commuter benefits
- Unlimited PTOAt Kantar we have an integrated way of rewarding
our people based around a simple, clear and consistent set of
principles. Our approach helps to ensure we are market competitive
and to support a pay for performance culture, where your reward and
career progression opportunities are linked to what you deliver. We
go beyond the obvious, using intelligence, passion and creativity
to inspire new thinking and shape the world we live in. Apply for a
career that's out of the ordinary and join us. We want to create an
equality of opportunity in a fair and supportive working
environment where people feel included, accepted, and are allowed
to flourish in a space where their mental health and wellbeing is
taken into consideration. We want to create a more diverse
community to expand our talent pool, be locally representative,
drive diversity of thinking and better commercial outcomes.At
Kantar, the diversity of our employees provides a richer
environment for our employees and broader depth and breadth of
thinking for our clients. Kantar is committed to inclusion and
diversity; therefore, we welcome applications from all sections of
society and do not discriminate on the basis of age, race,
religion, gender, pregnancy, sexual orientation, gender identity,
disability, marital status or any other legally protected
characteristics.PRIVACY DISCLOSURE: Please note that by applying to
this opportunity you consent to the personal data you provide to us
to be processed and retained by The Kantar Group Limited
("Kantar"). Your details will be kept on our Internal ATS
(Applicant Tracking System) for as long as is necessary for the
purposes of recruitment, which may include your details being
shared with the hiring manager.The salary range for this role in
Georgia is $108,000-180,000/year. Your final base salary will be
determined based on several factors which may include but are not
limited to location, work experience, skills, knowledge, education
and/or certifications. All qualified applicants will receive
consideration for employment without regard to race, color,
religion, sex, sexual orientation, gender identity, national
origin, or protected veteran status and will not be discriminated
against on the basis of disability.LocationAtlanta, Peachtree
RoadUnited States of AmericaKantar Rewards StatementAt Kantar we
have an integrated way of rewarding our people based around a
simple, clear and consistent set of principles. Our approach helps
to ensure we are market competitive and also to support a pay for
performance culture, where your reward and career progression
opportunities are linked to what you deliver. We go beyond the
obvious, using intelligence, passion and creativity to inspire new
thinking and shape the world we live in. Apply for a career that's
out of the ordinary and join us. We want to create an equality of
opportunity in a fair and supportive working environment where
people feel included, accepted and are allowed to flourish in a
space where their mental health and well being is taken into
consideration. We want to create a more diverse community to expand
our talent pool, be locally representative, drive diversity of
thinking and better commercial outcomes. Kantar is the world's
leading data, insights and consulting company. We understand more
about how people think, feel, shop, share, vote and view than
anyone else. Combining our expertise in human understanding with
advanced technologies, Kantar's 30,000 people help the world's
leading organisations succeed and grow.
Keywords: Kantar, East Point , Brand and Marketing ROI, Senior Director, Executive , Marietta, Georgia
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