Associate Director, Brand

Company: Greenlight Financial Technology
Location: Atlanta
Posted on: May 7, 2025

Job Description:

Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family's future. Kids and teens learn to earn, save, spend wisely, and invest.At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It's no small task, and that's why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.As Associate Director of Brand, you will be the voice and architect of our brand. You'll shape our narrative, champion compelling storytelling, and craft messaging that connects emotionally with our diverse audience. In this highly collaborative role, you'll drive brand strategy, oversee copywriting and content creation, and ensure our story is told consistently and powerfully across every touchpoint. Join us to inspire families, build brand love, and make a positive impact for future Greenlight families.This role reports to the VP of Brand.Your day-to-day:

• Develop and execute our brand strategy with a focus on narrative development, storytelling, and copywriting excellence.
• Lead the creation of engaging, on-brand copy and content for marketing campaigns, product launches, website, email, social media, and in-app experiences.
• Collaborate with design, product, and marketing teams to ensure all messaging is cohesive, compelling, and tailored to our audiences.
• Champion the brand voice, ensuring consistency and authenticity in all written communications and storytelling efforts.
• Oversee and mentor a team of writers and content creators, providing feedback and fostering a culture of creativity and innovation.
• Analyze audience insights and campaign performance to refine messaging and storytelling approaches.
• Identify and develop new storytelling opportunities, including partnerships, campaigns, and product narratives.
• Stay up-to-date on industry trends, best practices in copywriting, and emerging storytelling formats in digital media.What you'll bring to the team:
  • 4-7+ years of experience in brand marketing, with a strong background in copywriting and brand storytelling for digital products or consumer tech.
  • Exceptional writing, editing, and communication skills, with a portfolio demonstrating your ability to craft engaging, audience-focused content.
  • Proven experience developing and executing on a brand strategy, including brand narratives and messaging strategies across multiple channels.
  • An inspirational and motivational leader with a people-centric approach, dedicated to mentoring teams to produce exceptional and innovative creative outcomes in a fast paced tech environment.
  • Deep understanding of modern marketing strategies, content strategy, and the unique needs of family, parent, and kid-focused audiences.
  • Analytical mindset with the ability to use data and insights to inform storytelling and messaging decisions.
  • Experience marketing multiple products within a brand and as a key contributor in integrated brand campaigns encompassing digital, social media, film/video production, CRM, OOH, and new media.Work perks at Greenlight:
    • Medical, dental, vision, and HSA match
    • Paid life insurance, AD&D, and disability benefits
    • Traditional 401k with company match
    • Unlimited PTO
    • Paid company holidays and pop-up bonus holidays
    • Professional development stipends
    • Mental health resources
    • 1:1 financial planners
    • Fertility healthcare
    • 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
    • Flexible WFH, both remote and in-office opportunities
    • Fully stocked kitchen, catered lunches, and occasional in-office happy hours
    • Employee resource groupsOur stance on salaries:Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.The estimated base pay range for this position in (NY, CA, WA): $130,000-155,000The estimated base pay range for this position in (CO): $130,000- 145,000Who we are:It takes a special team to aim for a never-been-done-before mission like ours. We're looking for people who love working together because they know it makes us stronger, people who look to others and ask, "How can I help?" and then "How can we make this even better?" If you're ready to roll up your sleeves and help parents raise a financially smart generation, apply to join our team.Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.
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Keywords: Greenlight Financial Technology, East Point , Associate Director, Brand, Executive , Atlanta, Georgia