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Retail Channel Manager

Company: Oatey Company
Location: Smyrna
Posted on: March 26, 2020

Job Description:

Position Summary The Retail Channel Manager position is responsible for developing, implementing, and managing leading market strategies and initiatives aimed at maximizing Oatey's penetration and engagement in the retail channel and more specifically The Home Depot.--This position will support the growing needs of the customer and coordinate all internal efforts necessary to sustain growth. The position can be located in Georgia (commutable from around Smyrna, GA) or from Cleveland, Ohio. The preference would be Georgia.Position ResponsibilitiesDevelop marketing strategies by specific customer that support our strategic initiativesResponsible for the development, design and marketing that meet the needs of the specific customer and Oatey requirementsDevelop marketing plans by customer to support the sales managers goals and objectivesEstablish and maintain on - going relationships with customer accounts and work directly with their marketing counterparts to implement marketing plans that meet the customers and Oatey's needs.Work with internal branding team to create in store displays, promotions and packaging that ensure Oatey's brand presence, product "how to" and generate salesPartner and maintain on - going communication and relationship with Oatey Sales Team to ensure sales plan is metStay current with specific customer trends, as it relates to buying behaviors in order to develop and implement relevant marketing programs that will grow the Oatey brand and businessDevelopment of customer marketing tool kits and presentations for line reviews, sales meetings, customer initiatives and product launchesDevelop (along with Sales Team) customer specific plans to drive salesBe aware of product & category market share, competitive landscapes & retail environmentsManage business, along with Sales Team for highest profitabilityCommunicate business and pricing strategy with managing product from "cradle to grave"Work with Sales Analyst to determine how to change the categories, products, planograms, etc.Help drive new product development initiatives for specific customers while visiting stores or working with regional field merchants and/or repsWork with rep network to grow customer specific salesResponsible for driving retail integration with key retail customers by utilizing all forms of retail marketing - Displays, promotions, Point of Purchase and Customer Website Promo'sUse of planogram software (minimize outsourcing) based on customer requirementsOther duties as assignedKnowledge and ExperienceMinimum 2 years of experience in Channel Management and/or Home Improvement industryExcellent oral, presentation and written communication skills and problem-solving abilitiesAbility to work well independently and in a team environment, and interact with individuals at all levels in the organizationProven ability to define a channel strategy, then lead implementation and execution of tactics to achieve stated resultsCapacity to excel in a fast-paced, multifaceted, team environmentProficiency with Microsoft Office--Education and CertificationBachelor's Degree in business or related field required

Keywords: Oatey Company, East Point , Retail Channel Manager, Hospitality & Tourism , Smyrna, Georgia

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