Associate Director, Central Activation

Company: Publicis Groupe
Location: Atlanta
Posted on: May 17, 2025

Job Description:

Company DescriptionPublicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.Job DescriptionPublicis Media's Precision, Central Activation team supports PM Agency clients by executing programmatic campaigns to meet performance goals across a variety of platforms.The Associate Director is highly motivated, technically savvy, and detail-oriented with expertise in both programmatic campaign management and strategy. This role may oversee a team that handles the day to day management of programmatic campaigns and strategies.A successful candidate will have at least 5 years of digital media experience in the programmatic media space and is a data-driven, strategic thought leader and decision-maker who strives to foster an environment of welcomed creativity and learning for their team. The candidate should be knowledgeable in platforms such as The Trade Desk, Google DV360 & Amazon DSP (among others), and an expert in DSP campaign management functions, including campaign build, creative assignment, partner pixel trafficking, performance optimization principles & reporting capabilities.Furthermore, this position is a main point of contact for the client and should be an excellent communicator and relationship builder amongst internal and external partners.Responsibilities

• Manage a programmatic team responsible for the client's media buys in the DSP
• Lead and assist in coaching, managing, and educating a team of Supervisors, Sr. Campaign Managers, Campaign Mangers, and Jr. Campaign Managers
• Direct the execution of brand programmatic deliverables to meet/exceed expectations
• Solid knowledge of the programmatic landscape - system setups on both DSP & DMP
• Develop, grow, and maintain relationships through exceptional client service
• Contribute to creation of action plans for achieving and measuring digital media success, including setting key metrics, measurement and optimization strategies
• Advocate for the value of programmatic by educating clients, partners and internal teams on the latest tech/data advancements and capabilities in this quickly evolving space
• Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
• Be a thought leader in emerging programmatic spaces and buying methods
• Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
• Develop POVs on new technologies, trends, and opportunities in the automated digital media landscape
• Demonstrate a deep technical understanding as well as problem-solving and intervention when necessary
• Partner with analytics teams on campaign measurement reporting and insights generation
• Lead regular insight meetings internally and with clients detailing performance, campaign optimizations, and new opportunities
• Work with media partners to ensure accurate platform implementation
• Nice to have: additional experience within Social and/or Search spacesQualifications
  • Bachelor's degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
  • 5+ years of experience managing Programmatic Media Buying
  • 2+ years of experience managing a team
  • Working knowledge in technologies such as The Trade Desk, Google DV360 and Amazon DSP
  • Strong leadership skills and professionalism and comfort presenting ideas to senior client management
  • Robust analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
  • Understanding of traditional and interactive media planning elements
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
  • Strong analytics, organizational, and communication skills
  • Heavy client facing experience with the ability to identify risks and effectively manage critical circumstances
  • Strong project management skills
  • Proficiency in Microsoft Office SuiteAdditional InformationOur Publicis Groupe motto "Viva La Diff--rence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.Compensation Range: $95,950 - $131,100 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/20/2025
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Keywords: Publicis Groupe, East Point , Associate Director, Central Activation, Executive , Atlanta, Georgia